Why do I need to care about my Email Deliverability?

Email deliverability is an important aspect of any email marketing campaign. It refers to the ability of an email to reach the intended recipient’s inbox rather than being blocked by the recipient’s email provider or ending up in the spam folder.

To improve email deliverability, it’s important to follow best practices such as obtaining consent from recipients before sending them emails, maintaining a clean and accurate email list, and using a reputable email service provider.

One key factor that can impact email deliverability is the sender’s reputation. This is determined by the sender’s IP address and domain, which can be affected by factors such as the number of emails sent, the number of bounces and complaints, and the content of the emails. A good sender reputation can improve the likelihood of an email being delivered to the recipient’s inbox. In contrast, a poor sender reputation can result in the email being blocked or sent to the spam folder.

Another important factor is the content of the email. Emails with spammy or irrelevant content are more likely to be marked as spam by recipients or blocked by email providers. To avoid this, it’s important to use engaging and relevant subject lines, include clear and concise content, and avoid using excessive links or images.

In addition to following best practices and avoiding common pitfalls, it’s also important to monitor and track the deliverability of your emails. This can be done using tools such as email deliverability reports, which provide information about the success rate of your emails and any issues that may be impacting deliverability.

By understanding and improving email deliverability, businesses can ensure that their emails reach their intended recipients and achieve the desired results. This can lead to increased engagement, conversions, and, ultimately, a more successful email marketing campaign.